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Olay White Radiance

Embark on the journey to celLucent™ fairness, deeply rooted fairness at cellular level.
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When science meets beauty, the result is truly amazing skin. And Olay White Radiance is a testament to that. Driven by the constant goal to achieve the ultimate beauty standards, Olay scientists have developed celLucent™ technology to ensure your skin attains close to its naturally light hue for a truly glowing fairness that Olay calls celLucent™ fairness, deeply rooted fairness at cellular level.

celLucent™ fairness: A New Insight Into Whitening

celLucent™ fairness describes skin that has reached close to its naturally light hue, supported by a multitude of innately-fair cell layers. celLucent™ skin is moisturized, smooth and supple; glowing with an even radiance. Truly glowing fairness is only possible when fairness is rooted at the cellular level of the epidermis. This height of fairness is so remarkable; it is the gift of celLucent™ fairness.

Olay White Radiance helps your skin achieve celLucent™ fairness by addressing hydration, translucency and whitening:

Whitening: Hyper pigmentation, which is the over-production of melanin in skin cells, gives the innate skin layers a darker appearance. Olay White Radiance is able to decrease melanin transfer significantly to ensure that the cells that move up to the surface of the skin are naturally fair.

Translucency: A rough, flaky skin surface makes skin look lackluster. As cells stay on the skin's surface, they are exposed to various environmental factors that may damage the appearance of the skin. Niacinamide increases the cell turnover rate to ensure that the cells at the surface are always bright and new, achieving a translucent complexion.

Hydration: Translucent skin, coupled with a silky smooth hydrated surface, allows light to reflect off the skin so your inner fairness shines through and skin glows with that celLucent™ fairness.

Ingredients to Light Up 10 Million Cells

True fairness begins at the cellular level to ensure skin illumination that really glows from within. Key to the amazing results behind Olay White Radiance:

Vitamin B3: Achieves deep rooted fairness by penetrating down to the sub-layers of the epidermal cells to activate cell's natural radiance and reduce skin dullness and darkness. Vitamin B3 also helps reduce skin dryness by creating a moisture barrier needed for soft, smooth skin. Plus, it's been shown to increase turnover rate of skin cells, so that the fairer cells reach the skin surface faster. Thus skin never loses its translucent sheen.

Pro-Vitamin B5: Attracts and retains moisture in the skin.

Vitamin E: A well-known anti-oxidant, Vitamin E nourishes the skin and keeps it firm. It also protects the skin by neutralizing the damaging effects of 'free radicals'.

Hesperidin: Also called Vitamin P, Hesperidin has been known to significantly help inhibit tyrosinase, a crucial enzyme in the melanin production process.

The White Radiance Regimen

Reveal skin at its fairest and most translucent with Olay White Radiance series:

Olay White Radiance Protective Cream with SPF 24

An everyday cream perfect for people who like their moisture creamy thick.

Olay White Radiance Protective Lotion with SPF 24

An easy to apply lotion, ideal for a lighter feel and can be used daily.

Olay White Radiance Night Restoring Cream

A night cream to protect from the harsh cold blast of the air-con.

Olay White Radiance Whitening & Soothing Mask

An intense formulation mask for weekly use. Leave for 15 minutes to soak up the whitening and moisturizing benefits.

Olay White Radiance UV Blocker with SPF 30

Ideal for Whitening Divas who spend a lot of time outdoors.

Olay White Radiance Eye Serum

Apply special care to the thinner skin around the eyes, use morning and night before applying moisturizer.

Olay White Radiance Spot Corrector

For eradicating dark spots, can be used morning and night, after cleansing and before applying moisturizer.

Olay White Radiance Purifying Foaming Cleanser

The purifying foaming cleanser effectively deep cleanses the skin to remove dirt, oil and make-up to prepare the skin before any application of Lotion and Creams.

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