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Color Care: How to Protect Your New Hair Color

How to keep your new hair color vibrant and stop it from fading.
  • 3. Conditioner

    Likewise, choose hair conditioners specifically made for colored hair to keep your hair color looking vibrant and full of shine. Color-care conditioners work by moisturizing and strengthening your hair - healthier hair retains color much better and for a longer time.
    Conditioners Are Essential for Sealing Color In
    Color-care conditioners help lock the color onto hair by re-sealing the hair cuticles after shampooing. Shampooing lifts the cuticle layers along the hair shaft. So if you don't follow with conditioning, the hair color 'leaks out', resulting in faded and duller color.

    Try: Paul Mitchell Color Protect Daily Conditioner provides instant detangling and color protection with strengthening and moisturizing conditioners to help repair hair structure.

    Try: L'Oreal VIVE Color Vive Conditioner which is specially formulated with 2 UV filters to help protect the shine and radiance of your color-treated hair. Up to 45% more color retention. Keeps color truer longer and deeply moisturizes every strand. Gently cleanses without stripping, fading or dulling color.

    If your hair is prone to dryness and sun damage, also look for leave-in conditioners with UV filters to protect your hair from the lightening effects of the sun.


Related read: Hair Coloring Glossary and FAQs.
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