1. Exfoliating too much
Getting rid of dead skin cells helps brighten and soften skin, but sloughing too often or using abrasive scrubs can lead to redness and irritation. Exfoliate just once or twice a week. And choose a chemical exfoliator such as glycolic acid or gentle cleansing beads. Avoid using scrub mitts and exfoliators with an uneven texture, such as walnut shells. Skip the exfoliator if you are using retinoid or AHA products, because these products already have skin sloughing effects themselves.
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